According to a report by the Natural Resources Defense Council, 40 % of food in the U.S. goes uneaten. Getting ugly fruit and veg into grocery stores and onto plates would go a long way to cutting waste.
Intermarché, a French grocery store, is sticking up for the ugly produce of the world, with a new marketing campaign and a 30% price reduction. With slogans like “An ugly carrot is a beautiful soup”, we like their style!