Apple Computer – A Company Rejected by the Experts – and their Think Different TV Ad
When you use your creative intelligence – and remember, everyone has it – you are using the mind’s greater potential. You will be able to come up with new, visionary and brilliant ideas.
In yesterday’s article, I told you how you can use your creative intelligence to come up with visionary ideas. I also mentioned how some brilliant ideas are rejected when they are first proposed. They are rejected because the people who judge them have limited creative intelligence and are caught up in a High Density Lifestyle.
But because the people who came up with these ideas were visionaries living a Low Density Lifestyle, and believed in the power of their ideas, they were able to overcome the entrenched way of thinking of the experts and bring their ideas to fruition.
In today and tomorrow’s articles, I will tell you about some ideas, concepts and people who were rejected at first, but have gone on to tremendous success. So here goes – I think you will get a kick out of this:
How Could They Tell Them No?
“So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.'” — Apple Computer Inc. founder Steve Jobs on attempts to get Atari and H-P interested in his and Steve Wozniak’s personal computer.
Fred Smith, while a student at Yale, came up with the concept of Federal Express, a national overnight delivery service. The U.S. Postal Service, U.P.S., his own business professor, and virtually every delivery expert in the United States predicted his enterprise would fail. Based on their experiences in the industry, no one, they said, would pay a fancy price for speed and reliability.
Mrs. Fields Cookies
“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” — Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies.
Handwashing for Doctors
In the mid-1800’s in Vienna, Dr. Ignaz Semmelweis, an obstetrician, proposed that obstetricians wash their hands before delivering babies to lessen the possibility of spreading disease. He even proved his point by doing a study that showed how washing hands would lessen disease in newborns. The physicians involved refused to believe his idea could make a difference and ran him out of Vienna. He ended up committing suicide as a result of the emotional stress he suffered.
In 1861, in Germany, Phillip Reiss invented a machine that could transmit music and was on the verge of inventing the telephone, but was persuaded there was no market for a telephone, because the telegraph was an adequate way to send messages. Fifteen years later Alexander Graham Bell invented the telephone.
Tomorrow: More ideas that were rejected.